signals Powered by Aura™
See the Unseen in Your Marketing Data
Mediaura Signal is the marketing intelligence platform that captures every signal at the source, ties every campaign to real revenue, and surfaces the patterns no human analyst — and no off-the-shelf AI — could find on their own.
The Problem
Every Marketing Report You're Reading Is Built on Four Broken Assumptions
Traditional attribution platforms analyze your data. They don't fix it. And when the inputs are broken, better dashboards just give you prettier wrong answers.
Tracking Decays Silently
Tags accumulate. Properties duplicate. A developer ships a release and a pixel quietly stops firing. By the time anyone notices, you've made three months of budget decisions on corrupted data.
Identity Fractures Across the Journey
A customer sees an ad on their phone, researches on a laptop, calls your front desk, and walks into a store. Your analytics sees four strangers. You paid to acquire one customer and got credit for none.
Platforms Grade Their Own Homework
Google reports Google's wins. Meta reports Meta's. Add them up and you've "driven" 240% of your actual revenue. You need an independent source of truth that no ad platform has a stake in.
Revenue Lives Where Your Tracking Doesn't
The transaction happens at the POS, in the CRM, on the phone, at the front desk. If your attribution can't reach those systems, you're optimizing toward form fills and hoping they correlate with money. They usually don't.
Mediaura Signal is the only platform built to solve all four — in order, as a system.
The Platform
Mediaura Signal
Powered by Aura. Four layers, one system. Each layer depends on the one beneath it — which is why bolt-on attribution tools fail and Mediaura Signal doesn't.
Aura Tracker
First-party signal capture, built for the systems your business actually runs on.
The tracking infrastructure that runs on your domain, captures the events off-the-shelf pixels miss, and bridges the systems that have spent the last decade refusing to talk to each other — Leadfeeder to HubSpot, CallRail to your CRM, POS to the ad platforms. HIPAA-compliant by design, BAA included, live in production today.
Learn about Aura Tracker →Identity Resolution
One customer, not four strangers.
Every signal Aura Tracker captures gets stitched to a single customer record across devices, sessions, and offline touchpoints. Privacy-compliant, first-party, built for a world without third-party cookies.
Revenue Mapping
Connecting marketing to money — not proxies for money.
Every closed transaction — POS, CRM, EMR, phone, walk-in — mapped back through the customer journey to the campaigns, creatives, and channels that earned it. Multi-touch. Multi-location. Multi-month.
The Mediaura Causal Engine (M-CE)
Not just attribution. Causal proof and forecasting.
A six-layer causal modeling pipeline that runs predictive and causal models in parallel, validates them against real booked revenue, and refuses to publish numbers it can't defend. When M-CE says a channel drove $340K last month, it means that channel caused $340K that wouldn't have happened otherwise — not that its pixel happened to fire during $340K worth of sessions.
This is the math your CFO has been asking marketing for since 2015.
Learn about M-CE →The Intelligence Layer
Meet Aura
Your AI marketing analyst — that doesn't make things up.
Aura is the agentic AI layer built into Mediaura Signal. Ask it anything:
Aura answers in plain English. But here's what makes it different from every other AI marketing assistant on the market:
Aura doesn't do the math.
Aura calls the tools that do the math.
When you ask Aura a question, it doesn't guess, summarize, or hallucinate a number. It calls into Aura Tracker for the raw signal, into Identity Resolution to stitch the journey, into Revenue Mapping to find the dollars, and into M-CE to run the actual causal model. Then it explains the answer. Every number Aura cites came from a tool that queried your real data.
The result: an AI analyst that's as fast as a chatbot, as rigorous as your data science team, and incapable of inventing a number that isn't backed by your actual data. No hallucinated KPIs. No confidently wrong answers. No "the AI said it, so it must be true" landmines waiting in your next board deck.
And because Aura is grounded in real, queryable data instead of pattern-matching against a training set, it can surface the patterns no human analyst would find — the lift from Meta when it runs three days before a Google branded search, the cannibalization between two locations in the same DMA, the weather coefficient that explains why your Tuesday admits drop every February. Bold patterns. Boring rigor. That's the combination that makes Aura the first AI marketing analyst you can actually trust to inform a budget decision.
What Changes When You Run on Mediaura Signal
Industries
Specialized for How Your Revenue Actually Happens
Every industry has a different attribution failure mode. Mediaura Signal is configured per vertical to solve the one that's costing you money.
Restaurants & Multi-Location Retail
Know which campaigns drove dinner — by location, by daypart, by dollar.
Most restaurant marketing tools count clicks and online orders. Mediaura Signal counts the check at the table. We connect your ad spend to your POS — Toast, Square, Olo, whatever you run — across every location.
- Per-location ad-to-transaction attribution
- POS integration (Toast, Square, Olo, and more)
- Foot traffic and trade-area modeling via Placer.ai
- Daypart and LTO performance, tied to revenue
- Multi-location budget reallocation based on actual lift
Healthcare & Behavioral Health
HIPAA-compliant attribution from first click to patient admit.
In healthcare, the conversion isn't a form fill — it's an admission. And the path from ad to admit runs through PHI-restricted systems where most attribution tools legally cannot operate. Mediaura Signal was built ground-up for this.
- HIPAA-compliant signal infrastructure (BAA included)
- Built by the team that helped onboard 50 of the first 100 LegitScript-certified providers
- Attribution from first click → inquiry → assessment → admit
- Compliant integration with EMRs, CRMs, and call tracking
- Patient acquisition cost by channel, campaign, and referral source
B2B & Professional Services
Track revenue across 6-month sales cycles — not 6-day attribution windows.
Standard analytics gives up after 30 days. Your sales cycle is 127. Mediaura Signal traces digital influence across the entire lifecycle of a deal — from the first anonymous visit to the closed contract — and reconciles it against your CRM so marketing finally gets credit for the pipeline it actually built.
- Long-cycle, multi-touch attribution
- CRM integration (Salesforce, HubSpot, Pipedrive)
- Account-level journey reconstruction
- Pipeline influence reporting your CFO will accept
See What's Hiding in Your Marketing Data
Most demos we run uncover broken tracking and missing revenue inside the first fifteen minutes. We'll show you yours.
What happens next:
- 30-minute working session with a Mediaura engineer (not a sales rep)
- Live audit of your current tracking and attribution gaps
- A specific, prioritized list of what's broken and what it's costing you
- Industry-relevant case studies and a clear path to value